Aero & Co.
The philosophy here is simple: If a customer wants
it, then design it.
Talk about quick turns. Aero & Co. is a virtual showcase of spontaneous design
based on customer demand.
Cynthia Vincent, the designer behind St. Vincent,
and Alisa Loftin, a fashion publicist, teamed up in November to open what they
call a “lifestyle” retail store in Los Feliz, the hip community of artists,
musicians and actors north of Hollywood.
Concrete floors, floating apparel racks and exposed wooden beams and
pipes offer a spacious gallery feel.
“We want our customer to be able to come into the
store and buy anything from a great $5 item to a gorgeous $6,000 Oscar gown,”
said Loftin.
Using the store as a testing ground, Vincent,
Loftin and store manager; Paula Haberichter, take custom orders and frequently
design items under their own label, Aero & Co.
Vincent, who designs and sells to other stores, has
even launched her own line of accessories under her initials C.V., which she
tests in the store for immediate feedback.
The
store features many local designers, not only in apparel but also in home
furnishings and beauty products.
