Off of Vermont on Kingswell is the easy-to-miss but
unforgettable Aero & Co. This
extraordinary shop, opened about a year ago, specializes in inspired
merchandise from undiscovered L.A. designers and caters to the classic modern
urban woman as well as to the avant-garde girl. “We wanted to create a lifestyle store,” says co-owner Alisa
Loftin. Established local designer
Cynthia Vincent is the creative director and other co-owner; some of her
designs can be found here, as can such unusual pieces as Magda Berliner’s
“Hairy Halters” (with real human hair attached to the collar): mohair and wool
sweaters in pink, aqua, and yellow by Allebasi; and ultracool tees by Mrs.
Weir. The brown Katayoni Adeli
flared jeans with fan stitching down the leg scream out to be tried on, and the
one-of-a-kind creations by Rami Kashou, like his shredded tee called
“Palestine,” have obvious political undertones. There is also a small men’s selection featuring designers
such as Jared Gold and Ottoshop.
Accessories include coffee table books, progressive handbags, funky
jewelry and deluxe make-up kits by Poole.
The store also carries the increasingly popular Essential Stuff bath
products and candles, rounding out the “lifestyle” aspect of the concept and
ensuring that Aero & Co. is a breath of fresh air in the sometimes bland
atmosphere of Los Angeles retail.
