Lucky September 2006

Through the years,  AERO & Co. has consistently taken chances on pieces that won’t appeal to everyone-checkerboard print leggings, macabre illustrated tees, Navajo-motif wrap sweaters- but those who are drawn to them will appreciate them tenfold.

Best of Citysearch Los Angeles 2006

Best Accessories – Editors Choice

Aero & Co.
8403 W 3^rd St Los Angeles, CA 90048

A space to score the hip clothes, jewelry, books and novelties that haven’t worn out their welcome.

Aero & Co Editorial Review – by Kim Cooper

Specializing in fashion and gift trends that are just beginning to crest, Alisa Loftin's funky, pink-striped double storefront is packed with hipster treats. Rock and roll inspired graphic tees by T&xt look cool paired with Chrishabana‘s ’80s punk Lycra leopard print leggings. Sandals by Huyl, Crate jeans, Figmint slim-line 60s-style trousers and deconstructed Elmer Ave suitcoats are featured. A veritable zoo of Fauna‘s animal-shaped silkscreen pillows perch on vintage chairs in the back.

The New Yorker March 2006

To Shop and Drive in L.A.

…I can’t miss the vicinity of Beverly Boulevard and Third Street. This is the neighborhood for the most exciting and inventive designs, things made locally and abroad, things I see nowhere else: A long muslin and pleated wrap dress with distressed leather straps fastened with rusty nails (Hazel Brown $529 at AERO & Co., 8403 West Third).

Los Angeles Magazine

Where Young Hollywood Shops 

Though it lacks a nickname, the stretch of commerce between the Beverly Center and the Grove is a desirable address. Designer Cynthia Vincent and former fashion publicist Alisa Loftin own AERO & Co. (previously in Los Feliz), one of the first boutiques to champion local designers. It still does, carrying clothing and accessories such as Myla & Co. hats and Gabriela Artigas necklaces that appeal to Mena Suvari, and Maggie Gyllenhaal. The store hosts dandy trunk show too.

Lucky September 2004

Most Supportive of Local Labels – AERO & Co.

Alisa Loftin is known all over town for her extraordinary eye and continual support of L.A. labels (she was one of the first to stock Grey Ant and Twelfth Street by Cynthia Vincent). We never tire of visiting her airy boutique, as we know we’ll be generously rewarded with an inspiring lineup. Our current favorite in the shop is Jasmin Shokrian, known for her sensuous silhouettes and inventive tailoring (raw hems, deconstructed cuts).

LA Weekly - Best of LA 2003

Best Design Boutique – AERO & Co.

Four boutiques in particular stand out for followers of L.A. design. Each features smartly edited collections and knowledgeable staff.
AERO carries mostly L.A. designers – Brian Lichtenberg‘s pop chic is the latest find – mixing in, say, the whimsical deconstruction of Japan’s Ballroom.

LA Weekly Style Issue 2003

Iconoclasts Rule
 

Style editor Kateri Butler interviews Alisa Loftin about what defines LA style.

There's no question that L.A. has style to spare, from red-carpet razzle-dazzle to stoner surf chic and everything in between. More than any place else, the iconoclast rules. We've never been bound to East Coast dictums of what makes for proper dress, nor do we tend to follow the trends idolized by the international fashion pack. In fact, there are nearly as many definitions of what L.A. style is as there are people who live here. With enough confidence and the right attitude, just about anything goes. We asked six fashionistas — two boutique owners, two event producers, a costume designer and a stylist — to share their interpretations of L.A. style. The sole rule: They could only use local designers. Each of our participants offered up a quintessential vision of what it means to live and dress in L.A. — and together they create a complex portrait of the many faces of style in Los Angeles. –Kateri Butler

Alisa Loftin

Proprietor, AERO & Co.

“L.A. style is comfortable, functional, whimsical and fun. It isn't intellectual or uptight. Most of all, it's about looking like you're not trying too hard, but looking as fabulous as you can. And it's never wearing a designer head-to-toe. It's knowing how to mix and match designers, as well as new and vintage. The most important factors that influence L.A. style are the SoCal lifestyle, Hollywood (old and new), the huge California sportswear industry, denim, and our year-round climate. It all adds up to casual funky glamour. Unbeknownst to the greater fashion world, L.A. has some amazing young talent emerging. While most of these young labels have very raw products, their creativity and bold desire to express themselves are refreshing. Aero & Co. is committed to supporting the L.A. design scene. L.A. style is our answer to not being taken seriously by the international fashion world. If they don't care about us, why should we care about their rules? We're more casual and carefree. It's not about who's who, it's about who cares.”